About us

Hello, my name is Inma Riu, director and founder of Saludability.

A pharmacist by profession and vocation, I help pharmacists to improve their digital presence.

A businesswoman, communicator and a passionate write. I have lived and worked in other countries, which has allowed me to understand the sector from within and be up to date with the latest trends.

In my life no two days are the same.

You can find me behind the counter of my pharmacy, presenting and communicating on social media, participating in congresses, giving online training or developing global strategies for laboratories.

There are several aspects to my task as a pharmacist, but all of these aspects lead to the same objective: to give support to the pharmaceutical sector.

You’ve seen me on

Mi parte más personal

  • Every morning I wake up at 5:00.
  • I practice some yoga, meditation, do some reading and then I go to work. Try it, get hooked on.
  • I set up my first business when I was 15 years old while I was at school.
  • I really like writing, and one of my greatest achievements was winning a national short story award in 2006. I have won other creative writing awards, such as an ASPID Award (2017) and a Social Innovator Award (2020) from companies such as P&G, and Thiomucase (Almirall).
  • In 2017 I founded Farmaschool, my online school for healthcare professionals, which has been attended by more than 10,000 students.
  • Pharmacy is in my blood. I have worked both in pharmacy retail stores in Spain and in pharmacy chains in the UK. This has allowed me to understand the sector from the inside and discover the different facets of the different types of pharmacy.
  • I am a member of the Royal Pharmaceutical Society (UK) and a member of the US NCPA.
  • I enjoy every minute of the strategic consulting that we do. It allows me to grow and to continue learning day by day.
  • I have a Degree in Pharmacy, a Master’s Degree in Dermopharmacy and Pharmaceutical Dermocosmetics and, as I love getting knowledge from other cultures, I received training at the London Metropolitan University through a MSc on Digital Marketing.
  • I believe in the power of marketing to get your first customers; once this has been achieved, your excellent job as a pharmacist will do the rest.

If the internet has the trait of being social, Inma is the leading exponent of this statement. Her work at the various Club de la Farmacia social network sites has been decisive in the success of the project. Creativity, enthusiasm, personal involvement, constancy of purpose, etc., are just some of the many words that define her work.

Miquel SolaGlobal Digital Marketing Manager de Almirall

Discover a type of marketing designed for and by pharmacists

My experience has shown me that, if you don’t know the sector, it is impossible to design a marketing strategy that really works.

Don’t settle for less.

At Saludability we will work on your project and we will expand

in a big way

5 things that you would like to know about my team

We are a big family

And we couldn’t work without each other. Pharmacists, designers, marketing experts, journalists… Together we form the perfect team that will help you successfully achieve all your goals.

Barcelona is our operational centre

But thanks to online communication tools we can work with customers from all over the world. Distance should never be a problem if you want to take care of your online presence.

For more than 10 years, Monday has been our favourite day of the week

We meet online, chat, laugh and plan the week together. Let me tell you something: these meetings have long since ceased to be just about work.

Between projects, we celebrate great achievements

Like when we won the ASPID Award for Best Social Media Action with Almirall or the Media Innovator Award from Corporate Vision.

We love discovering new projects together

And help them grow. Is there anything more magical than seeing our customers achieving their goals?